Unravelling the Digital Economy (1 day)
  1. Enrol Now:
  2. 28 May 24
  3. 27 Aug 24

Unravelling the Digital Economy (1 day)

Public Workshops: English with English Workbook
In-house Workshops: 社內培訓可選用英語授課
Introduction

The rise and adoption of digital technologies have accelerated the pace of disruption in virtually every industry, creating critical challenges as well as immense opportunities. A fundamental understanding of the factors and drivers of the digital economy and how they impact business models would be pertinent for any business Leader. This course serves to ‘make simple’ and unravel the digital economy, with an overview of the landscape, how it disrupts traditional businesses, how it creates opportunities for new business models, and key factors for a successful digitalization programme.

Upon completion of the course, learners will be able to:

  • Understand the critical difference between digitization, digitalization, and digital transformation.
  • Insights into key strategic areas that have been transformed by digital technologies.
  • Understand effective digital strategies for both incumbents and challengers.
  • Explore the components of successful digital business models.
  • Understanding various emerging technologies fuelling digital transformation.
What our Participants say:

"I like the tips given about Facebook - pin the post, ground rule options. The development process of social media marketing. Ways to respond to social media enquiries & comments"

... Lam Pui Yan, Chris, CFA Institute
Social Media Marketing - Making It Work!

"I like the exercises which were engaging and allow each participant a chance to express & present"

... Michel Lam, Estee Lauder Asia Pacific Limited
Social Media Marketing - Making It Work!

Target
  • Professionals interested in understanding the impact of digital transformation on the digital economy
  • Business owners, leaders, and entrepreneurs
  • Professionals from finance, technology, and innovation
  • Individuals interested in the future of technology
What You Will Cover
Module 1: Introduction to Digital Economy
  • Define the digital economy and its significance in today’s world.
  • Explain key terms such as ecommerce, digital platforms, data analytics and automation
Module 2: Digitisation, Digitalisation, and Digital Transformation
  • Understand the critical difference between them.
  • Case study: analyse real-world examples of Digitisation, Digitalisation and Digital Transformation.
Module 3: Essential Components of a Digital Transformation
  • Mapping the journey to becoming a data-centric organisation.
  • Balancing benefits and costs.
Module 4: Mastering the duality of digital transformation
  • Understand the digital strategies for incumbents.
  • Understand the digital strategies for challengers.
Module 5: Digital Business Models
  • How Internet companies use digital business models.
  • Developers as the new decision makers.
  • Developers as the new Engine of digital business models.
  • Build your own digital business model.
Module 6: Future Trends
  • Emerging technologies fuelling digital transformation, such as AI, Cloud Computing, IOT, Automation Technologies, etc.
About the Facilitator

Richard inspires, motivates and educates businesses on how to overcome challenges in digital transformation to stand out from the noise and reach their target audience. With more than 30 years of corporate and entrepreneur experience, he has extensive market exposure in Asia and has worked in various reputable multinational companies in the Business to Business (B2B) and Business to Consumer (B2C) industries.

Today, his knowledge and experience allow him to understand the challenges faced by companies in their digital transformation journey. He identifies these challenges and provides optimised and efficient solutions for his clients. Some of his clients include Cisco, Singapore Pools, Toshiba, Singapore Press Holdings, China Daily Hong Kong, SATS KrisShop, Royal Umbrella Rice, National University Hospitals and many more.

Richard is a Registered Management Consultant, Certified Blockchain Consultant and a Certified Trainer with the Singapore Workforce Development Agency. He was a Nominee for Spirit of Enterprise 2012 award and was interviewed on Singapore Official 938Live radio, quoted in AsiaOne and has spoken on Digital Transformation for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore.
WorldBridge Training Centre, 160 Lockhart Road, 1902 Yue Xiu Building (1 min walk from Wanchai MTR A1 Exit)
9:00am - 5:00pm
Complimentary lunch and refreshments
HK$2,600 per participant. SPECIAL discounted price of HK$2,380 per participant for enrolment one month before date of workshop or for groups of two or more