16 JAN
16 MAR
4 MAY
5 JUL
21 SEP
9 NOV

Public Workshops: Cantonese with English Workbook
In-house Workshops: 社內培訓可選用粵語授課
Introduction

This ½-day seminar provides a quick review on the communication techniques to create a positive image of your organisation and yourself during a crisis. You will learn to turn a potentially explosive negative situation into a PR triumph by controlling that critical first few moments well. You will also pick up quick tips on dealing with the media and understand what the media wants when a story breaks. You will be able to spot and handle the tricks of reporters, thus avoiding mis-quotations and unfavourable comments in the press.



What our Participants say:

"Very useful and practical especially the part on how to answer questions and the experience shared by the tutor"

... Wong Nga Man, Amy, Radio Television Hong Kong
Quick Steps to Handle the Media in a Crisis

"Interesting and useful; gives me a better understanding of the tactics used by the media"

... CHAN TSANG Pik Ling, Alison, The Land Registry
Quick Steps to Handle the Media in a Crisis
Target

Senior management staff who need to control a crisis situation. Participants must either have basic knowledge of the local media or have attended the "Getting to Know the Media" seminar to gain basic introduction to how the media works.


What You Will Cover
  1. The first thing to do in a crisis
  2. Dos and Don'ts when handling a crisis
  3. Do we wait until a crisis to talk to the media?
  4. Getting your message across to the mass media
  5. What you should (not) say during an interview
  6. Positive word choice
  7. Discovering word tricks of reporters
  8. Ways to minimise incorrectness of reporters.
  9. Dealing with bad publicity
About the facilitator

Ms Lui is one of the few people in Hong Kong to have a successful cross-media experience. She is currently the Finance Editor and Producer of FM 104 Metro Finance section, and is responsible for leading, producing and hosting various popular radio programs on finance, science, technology and telecommunications.

Prior to joining Metro Finance, Ms Lui was the Assistant Business Editor of Asia Television (ATV). Besides managing the daily newsroom, she was the anchorwoman of the news, financial news and political live chat-show programs. She has also worked for Hong Kong Economic Journal, Ming Pao Daily and Forbes Zinbenjia. She has trained participants from Bentley DDB Needham Public Relations, Carlsberg, GE Capital, Government Flying Service, Hong Kong University of Science and Technology, SGS, The Hong Kong Polytechnic University, Vocational Training Council and many other organisations.



WorldBridge Training Centre, 200 Lockhart Road, 13/F Tung Sun Commercial Centre (3 mins walk from Wanchai MTR)
9:00am to 12:30pm Refreshments included HK$1,190
per participant 		Discounted price of HK$990 per participant for enrolment one month before date of workshop or for groups of two or more