14 FEB
11 APR
26 JUN
4 SEP
11 DEC

Public Workshops: English with English Workbook
In-house Workshops: 社內培訓可選用英語授課
Introduction

This workshop is packed with interesting examples and ideas to develop publicity plans that get the public interested in your organisation or events. You will find out how to maximise your best opportunities in newspapers, magazines, radio, television, cable or video releases. You will learn about assessing and managing unexpected events that might lower the effectiveness of your publicity campaigns. You will also learn the techniques of managing crisis that might occur during the execution of your publicity campaign. There will be opportunities for exercises relating to your own experience and work.



What our Participants say:

"Very good! A very effective way to get an overall view of what PR is."

... Yeung Sau Ling, Stephanie, Prince of Wales Hospital
Managing a Publicity Campaign

"Excellent! WorldBridge provides the best training courses in HK. The quality of the workshop is beyond the fee."

... Franco Wong, Great Moments Ltd
Managing a Publicity Campaign
Target

Executives or marketing professionals who are new to PR or those who have no background in PR but are involved in communications work.


What You Will Cover
  1. Establishing the purpose and the definition of a publicity campaign
  2. Advertising, public relations and marketing - how each can play in a publicity campaign
  3. Designing the shape of a campaign to meet your needs
  4. Audience targeting
  5. Scale and timing of a campaign
  6. Risk assessment and crisis management
About the facilitator


Mr Lockeyear is a consultant in communications, management and good governance. He spent over 30 years with the Hong Kong Police and, as director of public relations, was the official police spokesman from 1992 to 1996. He has organised and directed national publicity campaigns on a range of subjects in Indonesia and Hong Kong, and has designed and implemented public communication programs for a number of national governments.

In fact, he was the first producer and presenter of the TV program 'Police Report', which was created to help the Police disseminate information and to bridge the gap between the Force and the community. He has trained participants from the Alberta Government, BP Zhuhai Chemical, Civil Engineering and Development Department, Companhia De Telecommunicacoes de Macau SARL, Department of Health, Eli Lilly, Environmental Protection Department, GP Electronics, Hongkong Post, Hong Kong Monetary Authority, Hong Kong Trade Development Council, Invesco, Labour Department, Langham Hotel, Maersk, Office of the Privacy Commissioner for Personal Data, Office of the Telecommunications Authority, Roche, The Hong Kong Polytechnic University, Thomson Reuters, University of Hong Kong Libraries, Winterthur Life and many other organisations.



WorldBridge Training Centre, 200 Lockhart Road, 13/F Tung Sun Commercial Centre (3 mins walk from Wanchai MTR)
9:00am to 5:00pm Lunch and
two teas included 		HK$2,199
per participant 		Discounted price of HK$1,999 per participant for enrolment one month before date of workshop or for groups of two or more