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15-16 FEB |
12-13 APR |
27-28 JUN |
5-6 SEP |
13-14 DEC |
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 Public Workshops: English/Cantonese with English Workbook
In-house Workshops: 社內培訓可選用英語或粵語授課
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Introduction |
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What our Participants say: |
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"Stressful! + Demanding! But with a feeling of achievement at the end of the day. Good for building up confidence in handling difficult situations"
... Jane Gray,
Society for the Prevention of Cruelty to Animals (HK)
Media Handling Skills for Managers
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"A very useful workshop to equip yourself to response to the media. The instructor is an expert in this area and shares valuable experience"
... Ho Ka Shun, Sunny,
Office of the Government Chief Information Officer
Media Handling Skills for Managers |
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Target |
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Managers and senior executives
who need to face reporters and publics
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What You Will Cover |
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- Two days filled with role plays and practices in front of a camera
- Practise with your own business scenario
- Practise delivering your messages to print, TV, ambush and press conference reporters
 How to develop your key messages- Techniques to handle tough and aggressive reporters
- Techniques to gain control
- Play out a crisis role-play in real-time
- Learn what makes a good news story
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About the facilitator |
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Mr Lockeyear is a consultant in communications, management and good governance. He spent many years with the Hong Kong Police and, as Director of public relations, was the official police spokesman from 1992 to 1996. He handled the Chinese gold shop and bank robberies, the Goosehead Vietnamese clash, the Shek Kong fire, the '97 issues, Lan Kwai Fong 1993 stampede, etc. He also headed the 24-hour newsroom, which handled an average of 600 media enquiries per day throughout this period. Besides the Police, he was also advising the Hong Kong government on publicity strategy. He has wide experience of training in crisis management, communications and public speaking. He has trained participants from Air HK, BP China, Dragages et Travaux Publics, Hong Kong Government Environmental Protection Department, The Land Registry, GE Capital, Havi Food Services, Hong Kong Trade Development Council, LVMH Asia Pacific, Northern Air Products (Tianjin), P&O Nedlloyd, The Hong Kong Cancer Fund, The Hong Kong Polytechnic University (over 42 senior staff), Winterthur Life Insurance Co and many others.
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 WorldBridge Training Centre, 200 Lockhart Road, 13/F Tung Sun Commercial Centre (3 mins walk from Wanchai MTR)
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9:00am to 5:00pm |
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Lunch and
two teas included |
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HK$5,980
per participant |
Discounted price of HK$5,380 per participant for enrolment one month before date of workshop or for groups of two or more |
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editor's perspective. You will learn to control media interviews by not just answering reporter's questions but to ensure that your key corporate messages are properly conveyed. You will practice articulating your key messages in front of a TV camera, in unexpected ambush situation and in face-to-face print interview.You will learn to enhance and safeguard your organisation's corporate governance under both amiable and turbulent conditions and to handle aggressive reporters effectively.