11 JAN
19 MAR
7 MAY
19 JUL
17 SEP
16 NOV

Public Workshops: Cantonese with English Workbook
In-house Workshops: 社內培訓可選用粵語授課
Introduction

This seminar gives a practical insight into how the media works and examines how you can work better with reporters to enhance the profile of your organisation, product or services. You will understand how the media get their stories and what news means to a reporter. You will also get tips to handling different media and interview scenarios.



What our Participants say:

"Good to hear an honest and direct interpretation by a professional journalist "

... Nigel Roberts, "Getting to Know the Media"
Seminar for Langham Place Hotel Hong Kong

"It's a quick and effective way to have an overview of the media industry. The first hand experiences shared by Janice are very useful and impressive. I particularly like the tips on interviews and examples of press release."

... Au Chun Yan, Joanne,
Environmental Protection Department
Getting to Know the Media
Target

Business executives who need to meet the media or provide PR support to their managers will benefit from this seminar


What You Will Cover
  1. Why do organisations have to deal with the media?
  2. What is the media looking for?
  3. Conflicts between organisations and media
  4. How do the media get their stories?
  5. How do the media cook the stories?
  6. Dos and don'ts when handling the media
  7. Tips for organising a press conference
  8. Tips for face-to-face and telephone interviews
About the facilitator

Ms Lui is one of the few people in Hong Kong to have a successful cross-media experience. She is currently the Finance Editor and Producer of FM 104 Metro Finance section, and is responsible for leading, producing and hosting various popular radio programs on finance, science, technology and telecommunications.

Prior to joining Metro Finance, Ms Lui was the Assistant Business Editor of Asia Television (ATV). Besides managing the daily newsroom, she was the anchorwoman of the news, financial news and political live chat-show programs. She has also worked for Hong Kong Economic Journal, Ming Pao Daily and Forbes Zinbenjia. She has trained participants from Bentley DDB Needham Public Relations, Carlsberg, GE Capital, Government Flying Service, Hong Kong University of Science and Technology, SGS, The Hong Kong Polytechnic University, Vocational Training Council and many other organisations.



WorldBridge Training Centre, 200 Lockhart Road, 13/F Tung Sun Commercial Centre (3 mins walk from Wanchai MTR)
9:00am to 5:00pm Lunch and
two teas included 		HK$2,199
per participant 		Discounted price of HK$1,999 per participant for enrolment one month before date of workshop or for groups of two or more