13 FEB
10 APR
25 JUN
3 SEP
10 DEC

Public Workshops: English with English Workbook
In-house Workshops: 社內培訓可選用英語授課
Introduction

This workshop helps you breathe new life into lacklustre newsletters, flyers and 'ezines'. You will find ways to achieve your aim -- whether it is to raise awareness, create a sense of belonging, promote your organisation's profile or get potential customers interested in your products or services. You will develop skills to write about recent success stories, case studies, new product developments, company events, research, awards, promotions, products and services. You will learn to identify what is 'news' and how to make your document relevant, entertaining and amusing to your audience.



What our Participants say:

"Informative - with useful information which can be applied to the workplace"

... Carole Klein, InterContinental Hong Kong
Creating Livelier Newsletters, Flyers & 'Ezines'

"Wonderful, learnt more than expected"

... Chow Yuen Ling, Elaine, Fresenius Medical Care
Creating Livelier Newsletters, Flyers & 'Ezines'

"Cynthia shared her good knowledge in writing newsletters. It is inspiring and makes me think that the one that I produced is not good enough. Thanks Cynthia for letting me learn more skills in writing a good newsletter"

... Wong Mei Mei, Ellen,
Office of the Telecommunications Authority
Creating Livelier Newsletters, Flyers & 'Ezines'
Target

Introduction for executives who are new to writing or producing newsletters, flyers or 'ezines'


What You Will Cover
  1. Newsletters - The good, the bad and the ugly
    - You the reporter/editor - what is news?
    - Making corporate events or existing products newsy
    - Shape of a news story
    - Style, tone, language, format, frequency
    - Exercises: Writing newsy reports and catchy captions that sell
  2. 'Ezines' - Why 'Ezines' are 'hot'
    - The attention span challenge
    - Style, look, length, longevity and navigation
    - Exercise: Designing and writing an 'ezine' mailer
  3. Flyers - Why less is more
    - Exercise: Designing and writing flyers
About the facilitator

Cynthia Lockeyear brings with her over 30 years' experience in the fields of journalism and international public relations. Now an independent communications and training consultant, she was formerly with Weber Shandwick Worldwide as Director of Public Affairs and Government Relations. Before that, she was Communications Manager for Coca-Cola Middle East and Far East and also held managerial positions in the information department of the Hong Kong government for 17 years. For more than seven years, she was a sub-editor, columnist and journalist in Australia and Asia. Throughout her career, she has been responsible for the creation, writing, editing and production of countless newsletters and she has developed and implemented many PR strategies for the government and commercial organisations. She has taught participants from the Australian Consulate General, BAX Global, Carlsberg Brewery, Electrical & Mechanical Services Department, InterContinental Hotel, Invesco, Langham Hotel, Maersk, Mandatory Provident Fund Schemes Authority, Marks & Spencer, Royal & Sun Alliance Insurance, The Swatch Group, Swire Beverages, The Hong Kong Polytechnic University and many other organisations.



WorldBridge Training Centre, 200 Lockhart Road, 13/F Tung Sun Commercial Centre (3 mins walk from Wanchai MTR)
9:00am to 5:00pm Lunch and
two teas included 		HK$2,199
per participant 		Discounted price of HK$1,999 per participant for enrolment one month before date of workshop or for groups of two or more